Bavaria Yachts USA said it plans to open a new factory-direct store in Mystic, Connecticut. The company is based in Annapolis, Maryland. The new facility, which will officially open in early September, will be based in Mystic Shipyard.

“With the opening of the new Mystic office, we will now be able to directly serve the Northeast market,” said Kenny Feld, managing director in a statement. “Mystic is the perfect location given its accessibility from most major sailing and metro areas in the Northeast. The Mystic Shipyard is also uniquely equipped with the skills and facilities to support the premium service all Bavaria owners will enjoy.”

Feld also said that a new Horizon Yacht Charters would be opened next spring alongside the boat dealership in Mystic. It will charter new Bavaria models. The company will also display a range of Bavaria models at the Newport International Boat Show from September 13-16 in Newport, Rhode Island.

Bavaria Yachts USA, which relaunched the German-built sailboat brand into the US in 2010, has decided to open “factory-direct” stores in prime sailing locations around the US. Feld told IBI earlier this year that the other stores will be located in San Francisco Bay area, Chicago, and Seattle.