Finland’s Bella Boats, builder of the Bella, Flipper and Aquador fibreglass boat brands, is to launch a new range of aluminium boats for the 2018 season.
According to CEO Raimo Sonninen, the new Falcon range will be able to “meet the modern leisure boater's – as well as his family's – needs as comprehensively as possible."
"Ever since the beginning of 2010, the development has proceeded towards day cruising", Sonninen says, providing background to the birth of Falcon. "Already back then, we developed comparable models for both Bella and Flipper families. Aluminium boats have become more popular every year, especially in the most popular size categories, so we decided that the time has come to start our own manufacturing."
Aluminium boat project began four years ago, as the development described by Sonninen got stronger. The company carried out a thorough market research, which ignited the decision to start manufacturing. Sonninen believes that, especially in the Nordics, the popularity of versatile day cruisers will continue to grow.
"The share of aluminium boats in the Nordics is already substantial, with Sweden and Finland driving the development. As one of the leading boat manufacturers, Bella Boats naturally wants to establish a strong position in this market," he says.
The manufacturing of the new Falcon is scheduled to begin in November 2017 with two models, and another two more will be added in January 2018.