The two Japanese companies will partner on production of a new fishing boat targeted to the domestic leisure market

Tohatsu Corporation has entered into an agreement with Yanmar Marine System for the supply of a new pleasure boat model, based on product design by Tohatsu. The 23ft walk-around pleasure fishing boat with enclosed cabin will be developed and produced by Yanmar Shipbuilding & Engineering Co, also based in Japan, and supplied to Tohatsu through Yanmar Marine.

Tohatsu pleasure fishing boat TF-23X

Tohatsu’s new TF-23X pleasure fishing boat was introduced at the 2019 Japan International Boat Show and will be produced by Yanmar Marine.

The new model – the Pleasure Fishing Boat TF-23X – was unveiled and displayed at the 2019 Japan International Boat Show, held at Pacifico Yokohama earlier this month and will be available for sale in Japan’s domestic market in April 2019.

Hinting at the strategy behind this move, Tohatsu said in its statement that the company is committed to popularising and reviving the Japanese domestic marine leisure industry with an extended lineup of pleasure boats through the new OEM agreement with Yanmar.

Tohatsu Fact File

  • Head Office:  Tokyo, Japan
  • Established: 20 October 1922
  • President: Isami Hyuga
  • Business:  Manufacturing & sales of outboard motors, pleasure boats, portable pumps, small fire trucks, etc.
  • 2018 Revenues: ¥29 billion ($258 million); 75% from the marine business
  • Cumulative production of outboard engine units: 4.17 million
  • Empolyees:  500
  • Subsidiaries: Tohatsu Marine Corp. (a joint venture with Brunswick Corporation) located in Japan; Tohatsu America Corp. based in Texas, USA