In a move to boost the Chinese boatbuilding industry and reach out to international brands, China’s boat show organisers – which in some cases are government-run agencies and marina companies – have spared no effort in setting up consumer-oriented fairs that cater to the growing number of Chinese in the hunt for on-water fun. Boatbuilders and equipment manufacturers from around the world have pencilled Chinese events into their diaries, trying to get the most out of China’s boating rush. So, what can we expect in the year ahead?

 

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