Absolute Outdoor Inc in the US has named Len Nelson as director of sales – commercial and industrial.

Nelson will direct the global sales endeavours of Kent Safety Products and manage Absolute Outdoor's national efforts in the marine channel for its other brands – Full Throttle, Onyx and ArcticShield. He will oversee roughly 30 independent sales reps.

Nelson brings a broad range of talents to Absolute Outdoor, including contract negotiation, international sales and marketing, and increasing brand awareness and loyalty. He recently worked at Otis Technology as its VP of sales and marketing.

"Absolute Outdoor has an impressive stable of brands," says Nelson. "I'm excited to be part of this team, and to help continue the trajectory and fast-paced growth that we're enjoying with Kent Safety Products."

Established in January 2009, Absolute Outdoor Inc is a global watersports, outdoor recreation and marine products company offering new technologies and innovation to the sporting goods and marine markets. The company is based in Sauk Rapids, Minnesota.