Absolute Yachts has seen its turnover, employee numbers and volume increase by double digits over the last six years since it launched the Absolute Global Project. The Italian boatbuilder made a detailed presentation of its five-year growth at the Miami International Boat Show. The motorboat maker also said that it has completed a new facility in Italy to accommodate higher production and larger models.
According to vice president of marketing Patrizia Gobbi, Absolute has seen five consecutive years of turnover growth since announcing the Global Project at the end of 2011. In 2016-17, company sales were up 17% compared to the previous year. The year before, sales rose 39%. In 2014, turnover growth was 56%.
As part of its Global Project, the Piacenza-based builder has been aggressively increasing its export market throughout Europe, Asia and the Americas in order to grow its business. At the Miami event it awarded a special trophy to US dealer Jefferson Beach Marine for leading its US sales last year.
Its volume of products under construction also increased during the five-year period, up 15% last year, 19% for 2015-2016, 29% 2014-2015, 20% 2013-2014 and 22% 2012-2013, all compared to previous year periods.
The size of staff also increased during that time. Last year, head count was up 22% over the previous year, in 2015 it was up 12%, 2014 41%, 2013 38%, and finally, in 2012, head count was up 30%.
Gobbi credited the company’s growth not only with exports but also building compelling new models for an international market. Its 50 FLY won the European Powerboat of the Year award. The company showed computerized renderings for a new 58 Fly and Navetta 73, which will be launched later this year.