Actisense, the UK marine electronics brand, has undergone an internal restructure in order to enhance future growth in overseas markets.
Effective immediately, Danny Thrasher, Actisense head of sales & operations, has taken on the newly created role of head of sales & marketing. Thrasher will be aligning sales activities with the company’s global business development plans. This will include exploring new markets around the world in areas such as Africa and South East Asia.
Thrasher will also be targeting new sectors for Actisense products including the automotive, industrial automation and agricultural vehicle markets. He will continue to work closely with overseas distributors, travelling extensively to international trade shows to ensure that the Actisense brand remains prominent.
“The restructuring is the culmination of several years of strategic planning which plans to take Actisense into a new period of high growth,” says Thrasher. “As head of sales & marketing, I will be placing a greater focus on key business development activities, such as identifying and engaging with new worldwide markets.’’
Actisense has also promoted operations supervisor Mark Pay to the role of operations manager, increasing his responsibilities as he takes charge of the operations and production teams. Having undergone extensive training since joining Actisense in February 2017, Pay will oversee the production warehouse, making sure it runs smoothly and assigning programming priorities.
Pay will also be closely monitoring stock and component quantities. This will prepare Actisense for growth in new markets, plus increase internal efficiency and minimise costs.
“Actisense is going through an exciting development period and I am pleased to be playing a role in this,” says Pay. “Overseeing an excellent team, I will be helping to increase efficiency and production to ultimately keep our growing customer base happy.’’
Serving both the leisure and commercial marine industries, Actisense is a global manufacturer of sophisticated marine electronics equipment. The Poole-based company has grown rapidly in recent years – by over 25% in 2017 alone – and now works with over 70 distributors in 42 countries.