AkzoNobel has opened its first regional Application Training Center in Dubai, which will help to further strengthen customer service standards and promote localised innovation of paint products.

The state-of-the-art facility will offer advanced training programs for AkzoNobel customers, enabling them to build capacity and deepen their knowledge of paints and coatings. It will focus in particular on OEMs and refinishers in industries as diverse as automotive and rail, aerospace, and consumer electronics.

"The new center highlights our commitment to deepen our relationship with customers in the region and provide expert training on the most efficient use of our paint systems," explained Peter Tomlinson, Managing Director of AkzoNobel's Automotive and Specialty Coatings business.

"As the first training center serving multiple paint and coatings businesses, the facility will serve as both a hub for stronger customer collaboration and a center of expertise for color and application."

He added that the training programs will enable customers to make informed choices about AkzoNobel products and contribute to collaborative research to develop innovative products.

Due to be fully operational by the end of the year, the new AkzoNobel Application Training Center further supports the company's focus on research and development, with over €363m invested in R&D globally last year.