The United States Power Squadrons-America’s Boating Club, a non-profit boating organisation in the US, has unveiled a new logo as part of its new identity. Changes to the organisation’s website, social media platforms and collateral are expected in the coming weeks.

The United States Power Squadrons announced its America’s Boating Club co-brand to its squadrons in February 2017 following an almost year-long renaming exercise.

“We are United States Power Squadrons but we are also America’s Boating Club,” says Louie Ojeda, chief commander, United States Power Squadrons. “This is not just a name change, it describes what we do. We go boating and have fun doing it.

“Over time our squadrons have evolved to become social clubs as well as providers of high-quality boating education – allowing members to enjoy the sport and camaraderie of boating and any number of activities that keep us together. Togetherness is what this lifestyle is all about. We joined the organisation for the boating education, but we stayed for the friends.”

Offering classes For Boaters, By Boaters in seamanship, navigation and related subjects, United States Power Squadrons-America’s Boating Club serves as a virtual “yacht club” with boating and social activities for all types of recreational boaters. With over 27,000 members organised into 356 squadrons across the country, America’s Boating Club is comprised of families who contribute to their communities by promoting safe boating through education.