S2 Yachts has named Les Ares as its new business development manager for the company’s Pursuit fishing boat brand.
Ares, formerly vice president of sales and marketing for UK-based underwater light manufacturer Lumishore, will focus on growing the Pursuit brand and its dealer network in south Florida, the Caribbean and Central America.
The Miami native holds a USCG Captain’s license and is a member of the International Yacht Brokers Association. He has also completed the Certified National Marine Electronics Association installation program.
“We are pleased to welcome Les to the team and look forward to his contributions to our dynamic dealer network,” said Pursuit Boats director of sales Mark Taiclet. “He brings a wealth of sales and marketing knowledge as well as a passion for boating that will continue to foster our working relationship with some of our top ten domestic dealer partners and strengthen our presence in the Caribbean and Latin American markets.”