Arcadia Yachts has announced the consolidation of its management team with the appointment of Francesco Ansalone to the role of marketing and communication manager and Mario De Camillis as its service manager.
The new recruits are an important new addition to the yard as it is currently reporting a period of rapid growth. A young Italian yard, Arcadia has claims to have achieved 15% market share in its segment by developing five models between 2010 and 2017.
In 2016 alone, Arcadia sold six yachts, bringing its fleet to around 20 vessels, which are sailing as far afield as China and North America as well as in the Mediterranean.
In his new role, Francesco Ansalone’s task is to support the brand’s development through both direct action and in partnership with the rapidly- expanding dealership network.
Ansalone has extensive experience in similar roles in other sector- leading businesses and his background in private client management with leading Swiss banks will prove invaluable in this work, the company says.
Mario De Camillis will be responsible to coordinate Arcadia’s service activities by flanking owners, captains and crews of Arcadia yachts during the training and familiarisation phase with their craft in addition to developing assistance activities for the entire life cycle of the boats.
“We started out very humbly, just following our dream. But we became successful very quickly thanks to our products. And that’s what we have focused on, developing in very quick succession a fleet of 5 boats that reflect our philosophy and our values,” explains Ugo Pellegrino, sole director of Arcadia Yachts.
“Now, after investing in upgrading our 36,000 square metre production facility, we intend to strengthen our relationship with our OWNERS and Crews through our new Service department as we are convinced they are our best Ambassadors and that, with their support, we can continue to improve and hone our product,” he adds.
“The Marketing & Communications department will have the task of introducing the Arcadia philosophy to prospects, sector professionals and potential partners to strengthen and build the brand on all the markets showing a strong interest in our vision of yachting and everything we’ve built up in the recent years.
“The fact that Francesco Ansalone and Mario del Camillis have now joined our team is a source of huge pride to me because their career backgrounds and committed approach clearly demonstrate the seriousness of the Arcadia project,” Pellegrino concludes.