The 2017 Gothenburg International Boat Show, Scandinavia's first boat show of the year, ended its nine-day run on Sunday with a small increase in attendance. Around 64,857 people in total attended this year’s event.
The show saw a small decline in the number of exhibitors (292 versus 308 last year) and boats on display (452 versus 475), but many exhibitors were very optimistic after the show.
Princess Yachts, exhibiting through its new distributor for the Swedish west coast, reported two yachts sold at the show.
With a strong economy, Sweden looks set to face another year of good boat sales. The most visible trend is the sale of open aluminium boats up to 8m in length. Finnish producers like Buster Boats, Yamarin and Silver Boats lead this segment, but high-profile companies in Sweden like Anytec Boats reported good sales in Gothenburg.
“We’ve more or less sold all our production for this season, but still managed to sell a couple of Anytec 860s with twin outboard engines,” says Johan Erixon, Anytec sales manager.
The only market segment decreasing is 10m-plus sailboats. The Swedes, like boat owners in neighbouring Norway, Finland and Denmark, seem to prefer sailing in the Mediterranean or Caribbean over Sweden.
Nevertheless, More Yachts displayed a very large sailing yacht at the show – the More 55, produced in Croatia. "In Gothenburg we sold one More 55 and now have 14 More 55s for charter in our order book,” says Einar Halldin, CEO of More Sailing, a Swedish-Croatian company that builds its boats just outside Split in Croatia.
The Gothenburg Boat Show also invested in many activities, one of several reasons why the show reached out to new boaters. “Almost 10% of the show visitors were under 17 years,” says Bengt Wallin, show manager. “That feels good in times when we face reports that we spend too much time indoors.”