Speaking at the annual Azimut Yachts press conference, Giovanni Vitelli, group vice president, said: “Our turnover has increased by 15% in what has not been an easy year. It has been full of new and future products.”
Azimut Yachts globally launched four new models at the Cannes Yachting Festival (CYS) – the Azimut Grande 35 Metri, Azimut Grande 27 Metri, the Azimut S7 and Azimut 60 Fly. In addition, two new models will be launched at the Düsseldorf show in January 2018 and two more in June at the Azimut-Bennetti Gala.
Vitelli spoke of €35m investment in new product development and a total group investment over three years of €60m. The drivers behind this investment, she explained, are Innovation and efficiency. A key element in this is Azimut-Benetti’s considerable investment in carbon technology which has included the building of a large oven and fibreglass infusion initiatives.
In a statement Azimut said: “Each of the four new models are the result of cutting-edge innovation, uniting technological research with unique design. All four models provide the chance to explore the brand’s new strategy: La Dolce Vita 3.0, celebrating luxury, joie de vivre and ‘Made in Italy’ culture at the state-of-the-art.”
Each yacht bears the unmistakable hallmark of longtime Azimut designer Stefano Righini, known for his innovative concepts, and features interiors by Achille Salvagni and Francesco Guida.
All four models, which have already aroused significant sales interest, represent the epitome of innovation, technology and design in their respective segments and are destined to be leading players at this autumn’s key boat shows.
The S7 is the first of a new line of yachts but the company declined to say what other sizes would be included. One or more of these will be among the four new models to be launched in 2018.
Speaking about Azimut's presence in Brazil, it was stated that the build operation there had returned to profitability. “The market is terrible but we have a growth strategy which will see us building boats for South America and the US. We are the only international yacht-builder to still be in Brazil.”
Azimut has a fleet of 19 yachts at CYF ranging from 10m-40m. It also marks the global debut of the company’s new brand strategy. Azimut states: “The Italian brand is also consolidating its presence throughout Europe with new dealerships in France and the UK and its entry into two new markets, Slovenia and Lithuania.”