A 21m Azimut S7 motoryacht will be moored in the centre of Milan next week as part of Triennale Design Week (April 17-22), taking pride of place at the Palazzo dell’Arte next to the main entrance of Fuori Salone.
In a statement, Azimut says: “The impressive installation, created to familiarise the public at large with architecture and design in the world of yachting, doesn’t however limit itself to showcasing the product, but aims to tell a story of experimentation, talented people and excellence partnerships.”
The installation will make use of 3D immersive technology to give visitors the chance to enjoy the experience of navigation first hand. Special glasses will take them on a virtual tour of various interior spaces on the yacht, with multi-sensory support to make the experience feel even more real.
Visitors will be able to learn more about many different aspects and functions of the yacht (including the materials, technology and objects used, with explicit references), simply by looking at what they are interested in.
Each evening, at dusk, the yacht will be featured in a light design performance that shows off its outline and style details, adding poetry to the installation.
On Wednesday 18 April, at Teatro dell'Arte, Azimut will present a world premiere of the two new flagships that will be launched as part of the brand’s 50th anniversary, told by the designers who worked on the two projects: Alberto Mancini and Vincenzo De Cotiis.