Bass Pro Shops has named Les Crawford as the new president of White River Marine Group. Tracker Marine has been renamed to White River Marine Group. Crawford succeeds Jim Hagale, who has led the division since 2009. Hagale will continue as president and chief operations officer of parent company Bass Pro Shops. He will be working on the retail side of Bass Pro, focusing on its merger with Cabela’s.
The company manufactures the Tracker Boats, Sun Tracker, Nitro, Tahoe, Regency, Mako, Ranger, Triton, Stratos and Ascend brands. It claims to be the largest fish-boat builder in the US.
Crawford worked with Bass Pro for 10 years from 1984 to 1994. He was also a division vice president at Genmar Industries and later president of Wellcraft Marine. Most recently, he was president of Lowe Boats in Lebanon, Missouri, a division of Brunswick Corp.
“We are very excited and proud to welcome back Les to lead our thriving marine manufacturing division at an exciting time in our history,” said Johnny Morris, CEO and founder of Bass Pro Shops, in a statement. “In addition to his familiarity with our brands and widespread respect within the industry, Les understands how vitally important the independent dealers are to the future of these brands and our company overall, making him uniquely qualified to lead White River Marine Group.”
“I’m thrilled to be rejoining the Bass Pro family to lead the world-class team at White River Marine Group, which in many ways feels like coming home,” said Crawford in the statement.
The statement said that Hagale will focus primarily on the company’s retail division and integration with Cabela’s. The acquisition of one of Bass Pro’s largest outdoor retail store competitors is anticipated to receive final regulatory approval in the third quarter of 2017. Crawford and Hagale will report to Morris.