Bayliner Boats, part of Brunswick Boat Group, has acquired the Heyday Inboard boat models, W-T1 and WT-2. Terms were not disclosed.
The company said the purchase allows Bayliner to offer recreational day boat consumers who want to go wakesurfing.
"The wake/surf category is an attractive and growing portion of the recreational day boat segment, and particularly for those seeking a more affordable way to enjoy these popular watersports," said Keith Yunger, Bayliner president. "This action affords Bayliner speed-to-market with wake/surf models that were specifically designed to meet the performance expectations of wake and surf enthusiasts, but will retail at a more affordable price point, further contributing to the growth of this boating category."
The WT-1 and WT-2 models were designed by the father-son team of John and Ben Dorton at Bryant Boats. John Dorton was previously longtime president of MasterCraft Boats. Ben Dorton will join the Bayliner team as manager of business development, while John Dorton will consult with the Bayliner team.
"John is among the pioneers in this category," said Yunger. “That experience resonates in these boats' design and performance. Further, these boats were engineered – as with Bayliner – with value and performance in mind, and are a great fit for our Bayliner brand."
Yunger said that Bayliner would integrate the production of the WT-1 and WT-2 models into its boat production facilities. They will officially be launched at Surf Expo in Orlando on September 8.