Beneteau America has named David Aldrich as the group’s new outboard sales manager. In his new role, Aldrich will develop and manage the outboard sales of Beneteau America, with a specific focus on the dealerships development and boat club.

Aldrich holds 20 years of experience in the North American marine industry building distribution networks, with specific focus on sales programs, national dealer development, and product expertise. He recently worked with Freedom Boat Club building their North American footprint to encompass most of North America.

“David brings such a strong experience to us,” says Luca Brancaleon, managing director of Beneteau. “His past years as regional sales manager at Brunswick Boat Group, Bombardier, Chis Craft, and Regal Marine will be a tremendous support to develop our outboard range in USA, as well as the Beneteau Boat club.”

For the past three years, his latest role was at Freedom Boat Club as director of franchise/marina development in North America.

“Outboard boats represent 60% of the total number of boats Beneteau produces each year,” says Jean-Francois Lair, director of sales for Beneteau Americas. “It is a major opportunity for Beneteau in the US. We are excited to have David joining the team. He is going to use his huge experience in the industry to develop this business unit.”