Beneteau has announced the appointment of Denis Ricard as director of export sales. In his new role, Ricard will be responsible for the Beneteau business in Central and Eastern Europe, the Middle East and African English-speaking countries.

Ricard has many years’ experience in the marine industry. He brings knowledge of different cultures and markets, he has lead several teams and developed different markets in Europe and Asia.

After spending more than 15 years at Yamaha, Ricard has run sales for nearly a decade at Zodiac, before integrating the consulting business.

“I am extremely happy to have Denis in our team,” says Luca Brancaleon, general manager of Beneteau. “His experience, knowledge of the markets, motivation and method will be great contribution to our sales team.”