Paul Blanc has been named managing director of Groupe Beneteau’s Asia-Pacific regional office following Thibaut de Montvalon’s move to new professional challenges. Blanc will remain in charge of sales development for the Jeanneau, Prestige, Glastron and Wellcraft brands.

All 11 staff members of Groupe Beneteau's Asia-Pacific regional office are now based in an office in Hong Kong, with Vianney Guezenec taking the role of Asia-Pacific director for the Beneteau, Lagoon and Four Winns brands. Managed from Europe, the Monte Carlo Yachts and CNB luxury brands will receive full support from the Asia-Pacific office in the region.

Groupe Beneteau Asia Pacific’s new office is located in Sheung Wan on Hong Kong Island. “By gathering together all staff members, the objective is to gain more efficiency and continue strengthening our market presence in the Asia-Pacific region, especially in Hong-Kong’s international hub, a strategic location to oversee the business for the group,” says Blanc.

“Groupe Beneteau’s presence in the region started with the first representative office opened in Shanghai, China in 2005,” he adds. “Today, more than 60 dealers promote the brands as local ambassadors, deeply enhancing the visibility of the group’s boats and yachts sailing in the region.”

According to a statement issued by the Hong Kong office, all of the brands are actively present and engaged with local boating communities. Beneteau has participated in all major trade shows, has partnered with the China Cup for 12 consecutive years, and is also a sponsor of Hong Kong’s iconic Four Peaks Race. Its Beneteau Cup series is prolific in the Pacific area.

The Jeanneau brand, partnering with the Dongfeng team from the Volvo Ocean Race, successfully completed the China Sailing Tour two years ago. Besides exhibiting at all key boat shows, a series of events are organised to promote the sailing culture in the relatively young yachting market in Asia. These include the Prestige Elite Nights, the Lagoon Escapade and local launches for Monte Carlo Yachts.

In an interview with IBI at the Dubai International Boat Show in February, Beneteau Groupe president and CEO Hervé Gastinel touched on ambitious plans to develop the group’s activities in the Middle East as well as Asia. These now appear to be underway with the reorganisation of the Hong Kong office.