As an active supporter of the Asia region’s sailing events and lifestyle shows, Beneteau Asia Pacific presented its own Pavilion at this year’s China Rendezvous with a fleet of 12 models from the Beneteau Group brands, including Beneteau Sailboats, Beneteau Powerboats, Lagoon, Monte Carlo Yachts, Four Winns, and Scarab.
The China Rendezvous 2017 – one of Asia’s premium luxury lifestyle events – took place from December 8-11, 2017 in Hainan. An all-encompassing luxury lifestyle event, China Rendezvous featured a wide range of lifestyle goods and brands, with boats and yachts a key feature. The event, according to the organisers is, ‘an unrivalled pageant where lifestyle and luxury meet’.
Beneteau presented a comprehensive line-up from its sailing and power boat ranges, including the brand new Swift Trawler 44. According to Beneteau, it is a “fast and highly seaworthy design for cruising which has attracted widespread acclaim during the show”.
The Lagoon catamaran range is also gaining popularity in China where on-board entertaining space, shallow draft and stability are features proving popular with first-time boaters. The Lagoon 450 represented the brand at the Hainan event.
Four Winns, a Beneteau brand of highly-customised open motorboats, had four models on display: the Horizon 350, the Horizon 290, the Horizon 210, and the Vista 275. Another Beneteau brand, Scarab exhibited the 195 Open ID model. Larger yachts in the Beneteau stable were represented by the Monte Carlo Yachts 70.
On the first day of the four-day event, Beneteau Asia Pacific hosted a press conference for media and partners to announce the group’s new-season launches. A celebratory Beneteau Night cocktail party was also hosted for Beneteau owners and partners. On the same night, Beneteau was named Favorite Brand of the Year at the Fashion Power Awards ceremony.
The Beneteau Pavilion was supported by local dealers Simpson Marine, Vison, Vaster and Lifang.
Beneteau Asia Pacific has made frequent appearances at boat shows and lifestyle exhibitions in Asia since its entry into the region, serving as a key industry ambassador for the yachting lifestyle and promoting sailing culture in the region. Sailing is growing in popularity in China, where it gets support from government as a lifestyle activity.