Carla Demaria has stepped aside as head of the Beneteau brand, a role she has held for the last six years. She is succeeded by Beneteau marketing director Gianguido Girotti and commercial director Luca Brancaleon, who together will share the brand’s executive management.
Demaria is stepping down to focus on Monte Carlo Yachts, a brand that she’s led since its creation in 2008. She will continue to sit on Groupe Beneteau's Management Board and its Management Committees.
Since 2015, Demaria has also served as president of UCINA-Confindustria Nautica, the Italian boating industry association.
“On behalf of Groupe Beneteau, I would like to thank Carla Demaria for her dedication and the results achieved with developing the Beneteau brand,” says Hervé Gastinel, Beneteau president.
Girotti and Brancaleon, who were hired by Demaria in 2015 and 2017, will jointly lead the Beneteau brand. They will report to Gastinel as the group’s Boat Division CEO.
Girotti joined the Beneteau brand as marketing director for sailboats. Earlier this year, he was appointed marketing director for both sail and powerboats.
Brancaleon joined the Beneteau brand as commercial director for the Beneteau brand. He brought an extensive track record in executive commercial positions in international and multi-brand environments and has spent the last 13 years in the boating business.
Groupe Beneteau, through its Boat division’s 10 brands, offers over 200 recreational boat models – from sailing to motorboating, monohulls and catamarans.