Beneteau has expanded its marketing team with the appointment of Luc Joëssel as the group’s Performance Sailing Yacht manager.

Joëssel has 20 years’ experience in the nautical industry. He started his career with Spinlock in the UK before joining North Sails in the year 2000 in Vannes, France.

At North Sails, Joëssel soon became the sails advisor for the Tour de France à la Voile and the Figaro Bénéteau 2 class. He worked alongside champions such as Armel Le Cléac’h, Gildas Morvan and Nicolas Troussel and was instrumental in their success in these races.

More recently, he improved his skills in communication as a European marketing manager for two years.

“I am delighted to welcome Luc,” says Beneteau general manager Gianguido Girotti. “His experience and his specialist knowledge of the world of sailing and ocean racing will greatly contribute to the deployment of the new Performance Sailing Yacht lines by Beneteau.”

Groupe Beneteau is a global leader in leisure craft, offering over 200 recreational boat models – from sailing to motorboating, monohulls and catamarans.