Beneteau has appointed Jean-François Pape as its new director of communication. In his new role, Pape will be at the head of the French yard’s communications and marketing strategy, with a specific focus on digital implementation.

Pape has 15 years’ experience in brand communication, with a specific focus on digital strategy and customer relationship management (CRM). He started his career in 2003 as a project manager for marketing analysis within the Usine Nouvelle group before moving to Havas Group, where in eight years he covered different roles from leading digital projects up to associated director.

“I am extremely pleased to have Jean-François joining our team,” says Luca Brancaleon, general manager of Beneteau. “He successfully accompanied several companies with their digital and marketing strategy. I am sure he will be a great asset for our company.”

Before joining Beneteau, Pape led the digital team of the DDB agency in Nantes, with a focus on entertainment and aerial services.