Beneteau has announced the appointment of Jean-Francois Lair as director of sales Americas. In his role, Lair will be responsible for the Beneteau business in Canada and the Americas. He will be based in Annapolis, Maryland.
Lair has many years’ experience within the company and brings knowledge of different cultures and markets. After spending 10 years with Sunsail, he has run export sales for more than a decade at Beneteau.
"I am very glad Jean Francois will lead our business in the Americas," says Luca Brancaleon, general manager of Beneteau. "His experience, attitude and product knowledge will be a great contribution to our growing presence on the American territory."