Groupe Beneteau has reported significant sales gains in its European and North American operations. At a press conference during the Miami International Boat Show, Beneteau officials highlighted ongoing gains in boat sales across its global fleet.
The French company reported total sales of €1.08bn for fiscal 2015/2016, up 10.6% compared to the previous year. Its Boats division accounted for €910.7m.
The company reported sales of €273,7m in North America, up 6%, while Europe sales were up 18.3% to €462.7m. Its sales in South America were down 62% to €6.2m.
George Armendariz, CEO of Groupe Beneteau Americas, confirmed that the company will continue to invest €100m in new product development, while extending its product offering. The company has a broad range of boats across the powerboat, sailboat and motoryacht platforms as well as superyachts in its Monte Carlo range. The Groupe displayed 16 new models at three Miami shows.
At the Miami press conference, Laurent Fabre, president of Beneteau America, highlighted new models like the Sense 51 and Sense 57, which display a “hedonistic” approach to sailing. “It’s how we sail today,” he said.
Fabre also spoke about the Monte Carlo motoryacht line, which he called its “class of mini megayachts,” noting that its marketing efforts are leading the way in the industry.
Nick Harvey, president of Jeanneau America, highlighted the new Jeanneau 51, with its multi-zone cockpit, flexible sail plans and performance hull.
Harvey also talked about the new Leader 33 powerboat, with a hull design by Michael Peters and exterior by Garroni Design. “It’s a 33ft. hardtop cruiser,” said Harvey. “It offers exhilarating performance, a spacious and versatile cockpit, with a resolutely contemporary design.”
Christophe Lavigne, vice president of engineering, also introduced new models from Beneteau’s US brands. They included the Glastron GS259, Wellcraft Fisherman 182, Wellcraft Fisherman 262, Wellcraft Fisherman 302, and Scarab Open Fish 195.
Other Miami launches included the Lagoon 77 and CNB 66.
Carla Demaria, head of Monte Carlo Superyachts, introduced the Monte Carlo 80, which was making its US debut at Miami.