In its third attendance at the Singapore Yacht Show (SYS), Benetti has debuted its Benetti Now and Benetti Now Fast ranges to the Asian market. The leading Italian superyacht builder has 11 yachts in the region and it spoke of announcing a new commitment to the region and increasing its business “through keenly understanding, and meeting, the unique demands and tastes of a new type of yachting enthusiast.”
“With the fast emergence of new wealth in Asia, luxury boating is starting to gain interest,” commented Vincenzo Poerio. Benetti’s Global CEO. “I wanted to bring my senior team to this year’s show to better anticipate the demands of Asian clients who want to become yacht owners. We take great pride in personal service and delivering exactly what a client envisions at Benetti, as we have been able to do for our 145-year long history. We are now ready to do this in Asia.”
Benetti took the opportunity of SYS to launch its Benetti Now and Benetti Now Fast ranges in Asia. These are the world’s first pre-designed superyachts in lengths often custom built, slashing the construction time by half without compromising on quality says Benetti. The Benetti Now range is created in collaboration with key design partner, Omega Architects founder, Frank Laupman; architect Stefano Natucci and the UK design studio Redman Whiteley Dixon. This Benetti says ensures owners fully customizable, haute couture yachts, in just one year from start to finish.
Built from custom steel and aluminium, the exteriors are customizable, with a choice between a closed sundeck and raised pilothouse with an optional helipad – recognising the new tastes of Asian yacht owner. The Benetti Now Fast range upped the Now project by creating a mix of strong design and technological innovation.
Combining exterior design by Omega Architects, naval design by Mulder, and interiors 184 by Enrico Gobbi, the fast-displacement hulls that give these yachts their name makes them 30% faster while the design collaboration between the two Dutch giants pushes these superyachts to new heights. The Benetti Now range has four modes of B164, B192, B214 and B240 and the Benetti Now Fast series comes in BF164, BF 184 and BF184 models.
Laupman told a press conference that after two months of looking at many Benetti and other designs the Now Fast models preserved Benetti’s heritage by including a number of traditional features along with some new ones. Benetti COO, Fabio Ermetto commented: “Since Miami we are talking with possible clients for the designs.”
Emphasising Benetti’s presence in the Asian market Ermetto told IBI: “We have had four deliveries in the last 18 months to Asia including two over 60m(197ft). The shipyard is currently working on 38 projects covering all of its three major product lines, namely Class, Custom and Giga from 30m(98.5ft) to over 100m(328ft+).
Benetti is in the midst of developing and cultivating its presence in Asia including a strong sales and agent network and a dedicated, local 24/7 after sales team for owners plus looking to appoint a new regional general manager..
“As the largest privately-owned megayacht shipyard in the world through the Azimut|Benetti Group, with our heritage and our unparalleled production facilities to build yachts, we are well positioned to offer our full range of yachts, along with our dedicated client service, to Asian owners”, added Poerio.
Benetti established its Hong Kong office in 2010, covering the whole of Asia Pacific. With over seven years in the region, Benetti has been widely-recognized and awarded in Asia. The most recent achievements include Benetti Domani- Best Custom Built Yacht 2017 at Asia Boating Awards by Asia Pacific Boating during the Singapore Yacht Show and Benetti 11.11-Best Yacht Over 195 Feet by Robb Report China.
The press conference was given of the 65m(213ft) Ambrosia which was built by Benetti 11 years ago. It is the second largest yacht in the show. Ambrosia was the world’s first superyacht installed with ABB’s Azipod, marking the technical breakthrough in the yachting sector.