Home

Bertram Yacht | Bigger fish

By 2008-04-01T13:57:00

Spurred on by the low value of the US dollar and slow sales in its domestic market, Bertram Yacht, one of the most famous names in US motorboat building, is increasingly winning business overseas. Tweaking its ‘convertible’ US sports-fishing formula, not least by injecting more family-cruising appeal, has played a ...

 
Unlock this article
Unlock this article

Start your 7-day IBI Plus trial for just £1

Start your 7-day trial

Get unrestricted access to all IBI Plus content, including 50,000+ articles, company intelligence and market insight.

With IBI Plus, you can:

  • →Research companies, customers and competitors
  • →Track markets and industry developments
  • →Identify new commercial opportunities
START YOUR 7-DAY TRIAL FOR £1

No commitment — cancel any time.

Already a subscriber? Log in