Sweden’s Bluewater water purification company is supporting the sustainability efforts of Sweden’s America’s Cup challenger, Artemis Racing. Today it has announced that it will increase its commitment to Swedish sailing by supporting Artemis Youth Racing’s entry in the Red Bull Youth America’s Cup.
Both Artemis Racing and Bluewater share the same sustainability-driven commitment to battle the use of single-use plastic water bottles, which the elite Swedish sailing team have sought to banish from their training base on the island of Bermuda. Stockholm-based Bluewater is helping Artemis Racing to deliver on its mission by purifying the water the base camp uses for drinking, cooking and washing.
Artemis Racing is living up to that reputation by recycling all waste, banning the use of single-use plastic bottles, and harvesting the rainwater using Bluewater's advanced water purifiers for drinking, washing and cleaning purposes at its waterside Bermudian base.
Bluewater has now increased their support becoming Official Partner of Artemis Youth Racing, the Swedish representative for the Red Bull Youth America’s Cup. Bengt Rittri, founder and executive chairman of Bluewater, said the company was pleased to be supporting the next generation of sailors in an event that represents ‘the pinnacle of competitive sailing and human sporting endeavour and allies that with sustainability goals’.
The second Red Bull Youth America’s Cup will take place this summer, in parallel alongside the America’s Cup in Bermuda. Twelve teams of young, promising sailors from around the world will compete in the foiling catamarans (AC45F), as raced by the America’s Cup teams during the Louis Vuitton America’s Cup World Series.
Almost a year ago, Artemis Racing and the Royal Swedish Yacht Club invited young and promising sailors to a selection camp in Grötö, to identify Sweden’s top young talent. Twenty-five sailors attended the trials, and just eight made the national cut. Amongst these were Rasmus Rosengren, who was given the prestigious assignment as helmsman, and Julius Hallström, who was given an internship with Artemis Racing and has become part of the senior sailing squad as a Grinder. Julius is just 20 years old.