Bradford Marine, a US yacht services specialist, has revealed a new logo and branding on occasion of its 50th anniversary.
Founded in 1966, Bradford Marine operates a shipyard in Ft Lauderdale and in Freeport in Grand Bahamas. From these facilitites the company offers a full range of services including yacht sales and refit and repair services for yachts of all sizes.
“Our reputation for service, craftsmanship, and standing behind our work with a highly-skilled, experienced work force is the reason we continue to succeed as a company,” says Paul Engle, president of Bradford Marine.
In addition, Engle says the company has very high employee retention. “More than 50% of Bradford Marine’s current work force has been with the company a decade or longer. Many have celebrated their 15th, 20th, and even 30th anniversaries in providing master-level expertise in paint, carpentry, propeller, and custom specialty trades."
The first haul out in 1966 at Bradford Marine was a then-large yacht named the Fontainebleau, and since then the company has worked on yachts of all types and sizes.
The company’s in-house service capabilities include full-service expertise working on everything from wooden vessels to the latest yachts.
Its full range of maintenance, repair, and refit services are undercover in its Ft Lauderdale shipyard. Bradford Marine Bahamas began operation of its Freeport shipyard in 1997 on a 47-acre site with a 150-tonne travelift, and in 2000, the company added a 1,200-tonne floating drydock built to ABS specifications.
In addition, Bradford Marine Yacht Sales offers yacht brokerage benefits for both buyers and sellers that support the full lifecycle of ownership.
“Buyers enjoy a boat show experience every day in the undercover yacht showroom, where more than 60 yachts are on display, and sellers benefit from complimentary undercover dockage and exceptional marketing exposure,” the company explains, adding that it also welcomes collaboration with co-brokers to achieve results.
Bradford Marine unveiled its new logo and branding at the 2016 Ft Lauderdale International Boat Show.