Bombardier Recreational Products (BRP) has opened a North American hub in the city of Plano, Texas and is expected to employ up to 100 people in the next 12 to 18 months.

The 16,700sq ft facility will house sales, marketing and network development, consolidating management and staff from different departments in Texas to create multidisciplinary teams. Some of the company’s Montreal-based employees will move to Plano.

BRP is changing its go-to-market operating model and creating a fully dedicated North American business unit that will allow BRP to better support its dealers and customers, senior vice president and general manager for the global retail and services division Sandy Scullion told the Dallas Business Journal.

BRP chose Plano for its central location, access to top talent, proximity to Dallas/Fort Worth International Airport, and to better connect with Texas, its top off-road vehicle market, Scullion said.

BRP recently announced the acquisition of Alumacraft Boats, and the formation of its Marine Group, which includes Sea-Doo Watercaraft, Evinrude Outboards and Rotax marine propulsion systems. The company also manufactures Ski-Doo and Lynx snowmobiles, Can-Am on- and off-road vehicles, and Rotax engines for karts, motorcycles and recreational aircraft.

BRP Inc has a global workforce of about 10,000 people and annual sales of about US$3.2bn from over 100 countries.