BRP has signed deals with two European RIB manufacturers. The company made separate announcements for its agreement with RIBITALY and Zodiac Nautic.
The company said in a statement that it has a pan-European pre-rigging agreement with RIBITALY for its BWA-branded RIBS. “This agreement is a fantastic lever to spur BWA dealers’ interest, and reinforces our distribution channel as we want to get closer to our customers,” said Fabrice Boyer, export manager at RIBITALY, in the statement. “We think this partnership will contribute to increasing our network coverage both in France and Italy.”
BRP also signed a similar agreement with Zodiac. “The two brands have always been renowned for innovation, breakthrough design and top-notch quality and performance, as the latest tests demonstrate. I’m sure this agreement will reinforce our existing positions throughout Europe,” said Sandy Scullion, BRP vice-president and regional general manager for Western Europe, Middle East and Africa regions.
Zodiac is the world’s largest RIB manufacturer. The pre-rigging agreement will be offered on the Zodiac, Bombard and Avon brands. “We are really confident about this agreement between Zodiac Nautic and BRP, two major and iconic brands of the boating industry,” said Laurent Vidémont, Zodiac Nautic EMEA sales director, in the statement. “Evinrude E TEC G2 200hp engines and our Zodiac range (Nzo, Medline, Pro) make a perfect match, and they will provide us with very positive business opportunities, mainly in the North of Europe.”