BUSINESS REPORT | US boats: Brunswick programme set to “redefine dealer-manufacturer relations”

By Michael Verdon2007-04-01T10:04:00

Brunswick chairman Dustan McCoy unveiled a potentially revolutionary programme called Brunswick Dealer Advantage at the Miami Boat Show. It offers Brunswick boat or motor dealers in the US a suite of services that range from discounted office supplies to multi-year sales agreements. “Dealer Advantage eclipses anything being offered in the ...

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