CDI Electronics and Balmar have chosen William F Miller & Associates to represent both companies’ products in the southern US.
CDI makes aftermarket ignition components and diagnostic software for the marine industry, while Balmar manufactures DC charging systems for sail and powerboat applications.
William F Miller & Associates is a leading marine manufacturers' representative in the US whose sales territory encompasses the greater South and Midwest.
“We are pleased to join forces with CDI Electronics and Balmar, as these exceptional brands fill a void we have had in our product offering,” says William F Miller & Associates president Hill Lenderman. “We look forward to offering their well-respected products to our customers, and providing the opportunity for business growth with these technologically advanced product categories.”
CDI/Balmar sales manager Frank Ahlbin adds: “We believe William F Miller & Associates is a great fit for CDI & Balmar and look forward to them introducing us to the many boatbuilders located throughout the Southeast. With CDI Electronics specialising in electronics products in addition to our Balmar, high-power alternators we feel this will be a great partnership.”
CDI, which is based in Huntsville, Alabama, acquired Balmar of Arlington, Washington back in 2014.