Correct Craft completed its model year up nearly 30% in sales compared to its previous model year. The company did not release numbers for 2017, but said it expects model year sales to approach almost US$450m.
A company statement said that it was the best financial year in its history. During the 2017 model year, Correct Craft acquired Bryant Boats. It also owns the Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, and Bryant boat companies, Pleasurecraft Marine Engine Group, and Aktion Parks.
“I am incredibly proud of our team and both the growth and continuous improvement we are seeing at Correct Craft and each of our companies,” says Bill Yeargin, CEO, in a statement. “I am equally proud of the ‘Making Life Better’ culture we have built at Correct Craft and our companies. Our team has fully embraced our culture of using our resources to not only build the world’s best boats and engines, but also to help people in our company, our communities, and around the world.”
Employees from Correct Craft companies participated in numerous service projects in both their local communities and internationally, including employee service trips to both the Dominican Republic and Haiti.
“Every Correct Craft company not only experienced growth in both sales and profitability, but also undertook significant improvement initiatives,” says Yeargin. Nautique Boats was awarded the 2017 Florida Sterling Manufacturing Business Excellence Award for demonstrating superior management approaches and role model results.
Centurion Boats and Supreme Boats experienced significant dealer growth domestically and internationally through their innovative product offerings. The brands both received the 2016 Marine Industry Customer Satisfaction Index (CSI) Award for excellence in customer satisfaction.
Pleasurecraft Engine Group has upgraded its processes and plant, purchasing a state-of-the-art CNC machine and building a revolutionary new dynamometer laboratory.
Bass Cat and Yar-Craft have aligned with the Bass Zone and WON Bass Tour as the exclusive boat sponsor and signed several new dealers both domestically and internationally.
Aktion Parks broke ground on its newest park, Elite Cable Park, while its original park, Orlando Watersports Complex was named the 2017 Water Sports Company of the Year by Luxury Travel Guide.
SeaArk Boats is near completion of a significant expansion and restructuring of its production facility to accommodate growing sales demand.
Correct Craft says that Bryant is poised for growth with the introduction of its innovative new surf package for 2018. Bryant has also added new dealer partners in key markets both domestically and internationally.