Discover Boating Canada has launched a new promotion that provides consumers who download and use its Discover Boating Safety app with the opportunity to win C$10,000 toward the purchase of a new boat.

Consumers who download the free app, available in English, French and Mandarin from either the Apple app store or Google Play, can unlock an embedded entry ballot that allows them to participate in a draw to win $10,000 toward their new boat purchase. Any new boat purchased from January 12 to September 30, 2018 qualifies for entry in the promotion. “We decided to offer this contest to promote the Discover Boating Safety app and to encourage boaters to familiarize themselves with safe boating practices” said Tracey Hart, director of marketing for Discover Boating Canada. “It’s a nice refresher for experienced boaters, and a helpful resource for new boaters as well. The aim is to draw attention to the app while creating some excitement and additional incentive to bring new consumers into the boating lifestyle.”

The C$10,000 prize will be promoted as part of Discover Boating’s ongoing marketing efforts, including online consumer and industry outreach. Funding for the development of the app was made possible through a government grant of C$312,000 that was secured by the National Marine Manufacturers Association (NMMA) Canada.

“The Discover Boating Safety app has been well received since it’s 2017 launch, with easy-to-use information organized into four basic areas, including a preparation component with checklists, trip planning, reference guide and a ‘just in case’ section for handling emergency situations,” adds Hart. ”This year’s C$10,000 promotion is great way to keep the app front-of-mind among Canadian boaters, and encourage more people to utilize the app’s resources and information for a safe and fun boating experience.”