The Discover Boating program has unveiled a new content-sharing initiative that will provide industry stakeholders in the US and Canada with a supply of free content that can be used to promote interest in boating on social media.
Called Get Social with Discover Boating, the new program aims to grow interest in boating by sharing engaging social media content. Creative resources including photos, internet movies and other collateral materials are being made available to industry stakeholders at no cost for use on their own Facebook business pages and in other social media outreach efforts.
The National Marine Manufacturers Association (NMMA), which oversees the Discover Boating program, notes that today’s consumer spends an average of 40 minutes per day on Facebook, and that Google searches for a given business are likely to include the company’s Facebook business page among the top four positions. Leveraging that visibility is the goal of the new Get Social With Discover Boating initiative.
“Our intention was to create a resource that would help industry stakeholders such as boat dealers, marinas, marine accessory manufacturers or marine trade associations to generate positive messages about boating in their social media efforts,” says NMMA SVP of marketing and communications, Carl Blackwell. “We have 10 years of great content that we’ve developed for our own Facebook page and I thought, why not repurpose this material and make it available for other stakeholders to put on their own pages? The content is evergreen, in the sense it can work for any sort of market. And, we’re making it available at no cost. When new consumers discover boating, we all win.”
The new Get Social with Discover Boating program is being managed for NMMA by digital marketing software firm LotVantage. Interested stakeholders can register an account and have content posted directly on their own Facebook page automatically, with new posts appearing twice each week. A manual posting capability is also included to allow targeted posts around specific events or dates. Content designed specifically for the US, Canada (English) and Canada (French) markets is available for use.
“The system is set up so a user can set it and forget it,” says Blackwell. “That way a business can know they have solid, engaging content going out to their customers without incurring any expense or having to allocate any staff time toward it.”
For further program information, visit GrowBoating.org.