Elan is transforming its business and product offering following extensive market analysis undertaken by the Slovenian boatbuilder since it was purchased by a group of private international investors in the autumn of 2015.
In response to changing conditions in the marketplace a new leadership team was put in place by the new owners in late 2017, headed up by director of the Marine Division Marko Škrbin. Production is now being focused on Elan’s E Line (E3,E4 and E5) from 30ft-40ft, and its GT Line (GT5, 40ft) that are being respectively remodelled to reflect the company’s new direction. “Both lines now feature yachts that are uncompromising when it comes to performance and cruising capabilities,” head of marketing David Rajapakse told IBI this morning. “If we used to consider the Elan E Line to be the ultimate performance cruisers, a compromise between performance and cruising, we have now remodelled the line so they are now crossover yachts – easy handling, with full cruising capabilities, yet still incredible fast sailing yachts, fully capable of competitive racing,”
According to Rajapakse, the E-Line is defined by a broad stern, chined hull and twin rudders that deliver control and stability at high heel angles and speeds. The GT5, launched at the end of 2016, is based on the E5, and is described by Elan as bringing the Gran Turismo spirit to the yachting world, in the shape of a ‘Performance Grand Touring Yacht’.
Designed in conjunction with Humphreys Yacht Design, the standard packages have been significantly enhanced - The DAME-design-awarded control panel is now installed on all E Line yachts, as is a modern electrical system with plenty of USB ports and aesthetic ambient and courtesy lighting solutions. All models now include as standard a carbonfibre retractable bowsprit, tapered keel stepped masts, a genoa furling system and adjustable split backstays – enough to cover the majority of performance and race sailing needs, says Elan. Larger steering pedestals with grab rails are now also part of the standard offer, along with a fully equipped galley and head, a hot water system, curtains and blinds over windows and hatches, and natural oak veneer on the interior furniture.
The new refitted E5 will be presented, along with the GT5, at the Cannes boat show in September.
Founded in 1945, Elan is a diversified advanced composites company based in Begunje, Slovenia. Its four main divisions focus on advanced and highly-technical components utilised in the renewable wind energy business; as well as winter sporting equipment; engineering solutions for arena and stadium projects worldwide, and of course its performance and leisure sailboats. Its Marine Division currently employs around 140 people producing 80-100 boats annually. The firm’s composites heritage is evident in its top-of-the-line composite technology (3D VAIL), that Rajapakse says provides them with clever weight distribution opportunities, while giving the boats excellent stiffness, strength and balance to ensure high levels of safety while at sea.
Rajapakse says Elan is now looking seriously at the potential of building larger yachts, beyond its current biggest, the Elan Impression 50 from its cruising line.