Outboard engine manufacturer Evinrude has named Nando Zucchi as its new vice president of marketing and international business development.

A lifelong outdoor enthusiast and avid boater, Zucchi will work with Evinrude’s existing team of global marketing and international business development professionals to drive recognition and build strong partnerships.

He assumes his role after previous experience with Vista Outdoor, SOG Knives and Tools, Hero Group, Johnson Outdoors and SC Johnson.

“I am eager to take the reins and lead my proven team in driving Evinrude’s brand recognition and expanding Evinrude’s global reach,” says Zucchi. “I look forward to leveraging my experience in the outdoor industry for the benefit of this iconic brand.”

Zucchi has extensive experience developing and executing strategies across various channels of distribution, including general management, brand development and market promotions, in-store events, digital marketing, and trade and corporate communications.

Evinrude is a global manufacturer of outboard marine engines, with a line-up stretching from 3.5hp to 300hp. The company is based in Sturtevant, Wisconsin.