Decking specialists Flexiteek reports significant inroads into the South African market, with an average 69% annual per annum turnover growth since opening in Cape Town three years ago.
Flexiteek SA distributor Aquadex Africa started out in 2015 as a husband-and-wife team operating on a shoestring budget. They now operate a busy facility in Somerset West, servicing big-name clients like Robertson & Caine and Maverick Yachts.
Sweden-based Flexiteek specialises in synthetic marine teak decking.
Aquadex co-director Marie Allen told IBI the South African market was proving fertile ground, despite an initial slow uptake: “After a lot of cold calling, emails, phone calls and skepticism from the industry, we slowly but surely started to make inroads into the market here in Cape Town and got a few small orders,” Allen said. “The decking for the first few orders we got in had to be made in the UK and shipped out to us to fit as we did not have our own premises or equipment yet. Then in April of 2016, with only 1 employee, we moved into our own workshop in Somerset West where we manufactured our 1st Flexiteek deck.”
A turning point was a commission to install a large deck for Southern Wind Shipyards, and another on a Saudi Arabian ship. Since then they had secured a steady flow of orders from a wide range of boat builders, most notably Robertson & Caine: “Flexiteek Sweden have been supplying decking to Robertson & Caine for a few years but slowly they are passing on more and more of the manufacturing on to us to supply locally and this will continue to grow as our company grows,” Allen said. “We are also fortunate to have acquired a number of other well known boat builders in the Western, Southern and Eastern Cape for whom we are now regularly supplying and fitting Flexiteek decking. We also have a number of private clients in and around the country.”
“It has not been an easy road, a lot of stressful days, sleepless nights and long hours but we are proud of what we have achieved so far and in the growth of our company over the short three years we have been in business,” Allen said.