Freedom Boat Club has appointed Louis Chemi to the newly created position of chief operating officer. The former senior executive with Navico will oversee its Freedom Franchise Systems and Freedom Outdoor Adventures.

“Freedom Boat Club has enjoyed stellar growth the past five years and we needed a strong operational leader to help navigate our global and new market expansion with a focused, long-term plan,” says John Giglio, CEO of Freedom Boat Club, in a statement. “Louis has been highly successful in building and reinvigorating brands to achieve large scale distribution.”

Chemi will work closely with Giglio on the company’s international market expansion, while overseeing domestic franchise operations. He will also launch a new recreational division to replicate the Freedom Boat Club model into other industries.

Chemi worked at Navico for 10 years, and has been in the boating industry for the last two decades. He currently sits on boards for the National Marine Manufacturers Association and American Sportfishing Association.