Leading Taiwanese yacht builder, Horizon Yachts, is taking over the operations of its Australian dealership, Horizon Motor Yachts Australia (HMYA). The yacht builder states it has taken this step “to restructure business dealings in Australia and New Zealand to align with Horizon’s overall global business structure.”
Horizon Taiwan adds: “For the last 10 years, the HMYA dealership has contributed to the evolution of the company’s brand in Australia and New Zealand and has solidified its place as a top yacht brand in the region. The restructure aims to continue the synergy of the Horizon owner experience worldwide through service, support, communication and branding.”
Mark Western, who has been with Horizon for 13 years, will remain manager of HMYA and Erica Rae, who has been with Horizon for eight years, will continue as executive assistant.
“We are extremely grateful and proud of the efforts of the HMYA team led by the former owners, Gary and Janette Wahlstedt,” said Horizon Group CEO John Lu. “Mark Western is passionate about our brand and our business, and we have great confidence that with the resources and strength of Horizon HQ, he and his team will build on these achievements and propel Horizon into new opportunities going forward.”
Horizon’s new plans include:
- To upgrade the service and support offered to owners in the region through the additional resources of the 1,000-plus factory-backed staff and support
- To expand the owner experience in Australia and New Zealand through owners’ rendezvous, events, and showcasing more new models at the Australian boat shows
- To broadly convey Horizon’s experience and expertise in building superyachts to the Australian market through outreach and communications
- To continue the expansion of the Horizon model line by introducing series that will appeal directly to the Australian market
At the recent 2018 Sydney International Boat Show, Western and Rae were joined by Austin Lin, the president of Vision, as they welcomed guests to the Australian launch of the much-anticipated V81. At 24.2m, the V81 has evolved from the popular V72 model, and was among the largest in-water vessels showcased at the show. The ever-popular Horizon E94 motoryacht was also on display.
“We plan to focus on increasing Horizon’s profile in our region during the second half of 2018,” said Western. “We are looking forward to exciting times ahead for the brand, the business, and the profile of Horizon in Australia.”
Lu is scheduled to visit Australia for the official “reunification” event later in the year, coinciding with the delivery of two FD85 fast displacement motoryachts – another milestone for the Australian dealership.
Following the announcement of the change of ownership, HMYA appointed Tony Jones as national sales manager. He will be based at the Sanctuary Cove head office and head up the regional sales team, devising strategy and liaising with Horizon HQ.
Jones has considerable boating industry experience, having started out as a marine engineer on the Gold Coast and acquired his practical and commercial knowledge working with two of the largest boat manufacturers in Australia.
“I was with both of those companies for roughly 10 years each, which took me all over the world; first as a service manager and then into a sales position," says Jones. "I am excited to be joining Horizon as they move into the next phase of the brand’s development in our region.”