The International Council of Marine Industry Associations (ICOMIA) has launched its first-ever ‘Grow Boating Guide’ – a collection of strategies and tactics to increase participation in recreational boating globally.

The guide is aimed at both new and established trade associations, as well as special interest groups wishing to start a national trade association and/or develop a unified campaign to attract new boaters. It is also a key resource for marina operators, dealers and businesses such as charter companies looking for new ideas on how to grow demand in their services/products and to safeguard the future of the industry by attracting new boaters.

The guide explores funding ideas; how to form alliances and gain industry commitment; how research can provide insights into perceived barriers to boating; ideas for consumer campaigns, such as harnessing the power of the ‘Mummy Blogger’; utilising boatshows and events; measuring and monitoring marketing and campaign results and how to communicate these within the industry and to the consumer.

The guide also features a directory of ICOMIA member ‘Grow Boating’ campaigns, which are dedicated to promoting watersports and supporting, nurturing and growing the industry globally.

To download a free copy of the Grow Boating Guide, click here.