Interview | Andy Lawrence: Princess Yachts International

Aesthetic appeal has always been essential for market success. But, according to Princess’ senior designer, lessons can still be learned

 
Subscribe to unlock this article
Subscribe to IBI Plus

Keep reading for
£1 a week


Subscribe today for just £1
and enjoy unlimited access to
every article and story at ibinews.com and in the daily newsletter


With IBI Plus, you’ll enjoy:

  • +Unrestricted access to all subscriber-only content
  • +Explore 50,000+ archived articles and stories
  • +Tap into 50+ years of global boating insight
  • +Access exclusive market and company data to find out where your business stands
  • +Read sector and country reports across established and emerging markets

SUBSCRIBE Just £1 a week

There’s no commitment, you can cancel any time.

Already a subscriber? Log in