French yard Jeanneau-Prestige, part of the Beneteau Group, highlighted its results, current positioning and product strategy for 2015 during its annual press conference at the Cannes Yachting Festival last week.
General manager Jean-Paul Chapeleau said that the 57-year-old company had 45 boats in its 2014 catalogue – from 15ft-43ft in the motorboat range and 32ft-64ft in the sailing range.
Jeanneau has produced around 110,000 boats since 1974. The company is present in 69 countries, with 350 dealers worldwide.
Plans for 2015 are to revive the outboard motorboat segment in Europe. A partnership agreement has been signed with Yamaha to distribute the range in Northern Europe via a network of 20 dealers.
North American development, however, continues to be the priority. The company’s inboard offering will soon comprise two new Velasco models.
In sailboats, the 60ft-70ft segment now includes the Jeanneau 64, the largest sailboat built by the yard and presented at Cannes this year.
“Our target is to maintain our lead position in Europe in the outboard segment, and to develop our international activity," said Merry de La Poëze, director of motorboat development.
The Cap Camarat range of open boats features seven models from 4.7m-8.5m. Two new versions of the Cap Camarat 7.5 will be added to the portfolio in the 7m outboard segment. “We have sold 4,000 units in 20 years in this prized category," said de La Poëze.
Also in the outboard segment, the Merry Fisher "fishing-leisure boat" range offers seven 6m-8m models. No additions this year, but ongoing success over the last 15 years with 5,500 units sold in the 6m segment. The Merry Fisher 6.25 remains a best seller with 2,800 models sold.
Strategic stakes for the inboard range are higher. Jeanneau's slogan is "we accompany our clients all their sailing lives", so they revived their inboard production five years ago with the development of their Express, Fly and Sedan ranges.
With the new Leader 40 in 2014 and Leader 36 in 2015, Jeanneau's target is to offer a complete range of Express boats.
Launched 18 months ago, the Velsaco 43 has already sold 50 units. To strengthen their position in this segment of flybridge, Jeanneau has planned two new models for 2015 – the Velsaco 37F and 43F.
Nothing new is expected this year for the NC models, Jeanneau's Sedan units, only ongoing success for a complete range with the models NC 9, NC 11 and NC 14. “450 NCs are out there today – our factories turn one out every other day or so," says Merry de La Poëze.
Prestige Yacht, launched in 2009, is Jeanneau's yachting arm. Prestige today has three ranges (Fly, Coupé, Yacht Division) and 11 models from 42ft-75ft – all launched in under four years.
The flagship Prestige 750 was unveiled last spring and the third hull is already headed for North America. New models, the Prestige 420 and 420S (12.68m), had their world premiere at Cannes. “These models will win us new customers," says Adrien Berton, head of the Prestige range.
The Prestige 500 is a best seller, with 250 units sold in less than four years.
“Prestige is present in 51 countries, with 200 dealers. We graduated from the European market to the world market," says Chapeleau, adding that over 200 Prestige yachts have been sold in China. It is also the leading motoryacht brand imported by Brazil, and the third biggest motoryacht brand of under 50ft in the US.