Lee Marine, Thailand's leading boat dealership, has gone region-wide by securing the licence to manage Northrop & Johnson Asia (NJA). The change follows the recent departure of Bart Kimman from the post of CEO at NJA and his move to Camper & Nicholson Asia in the role of commercial director.
N&J, headquartered in Florida, sees the move as taking its Asian operations to a new level. Joshua Lee told IBI: “The licence has been secured in perpetuity. Bart closed down some time ago the network he had developed for N&J Asia. It is still early in the changeover, but we are developing a plan which we will roll out in the future.
“We are not sure in this digital age if we need a network such as Bart has but we will decide on this as we evolve our plan,” he added. “We will make sure we do everything properly in line with the regulations. We have a totally different approach which we will roll-out when we are in a position to do so.”
Lee has over 25 years of experience in yachting, of which 20 have been in Asia. He is the founder of and managing director of Lee Marine, which he established in 1997. With more than 700 yachts sold and delivered, Lee Marine is one of the oldest, most established brokerages in Asia.
While Lee will retain Lee Marine for all dealership rights under their exclusive agreements for Thailand along with vessels smaller than 30m (98.5ft), he will assume the role of managing director for Northrop & Johnson Asia effective immediately.
“Lee Marine will focus on what it is good at, operating as a dealer and doing warranty,” he told IBI. “The larger yachts that have been dealt with by Lee Marine will move into N&J Asia.”
Northrop & Johnson COO Daniel Ziriakus says: “We are extremely excited and honoured to have Josh joining the Northrop & Johnson senior management team as managing director for Asia, where we expect to see significant growth in the coming years.
“We feel that under the revamped management, our Asia team will be able to better assist our clients and achieve greater success, while being more integrated with our Australian office, four offices in Europe and six offices in the US.”
Under Joshua Lee’s leadership, Lee Marine will continue to offer sales and aftersales service of new and used vessels under 30m, while Northrop & Johnson will concentrate on large brokerage sales, new construction and project management, charter and vessel management services.