German oil and additives specialist Liqui Moly has become an official supplier to the German sailing association, Deutscher Segler-Verband (DSV). The cooperation, which was signed at boot Düsseldorf last week, runs until the end of 2020.
At the centre of the partnership is the equipping of the German sailing team. In order to run, maintain and care for the sail and motorboats at the national sports base in Kiel, Liqui Moly is providing winch and boat greases, motor oils, fuel additives as well as care products.
"With this cooperation we are figuratively setting sail for an expansion of our brand awareness in the maritime sector," says Jan Volk, director business development boat and marine at Liqui Moly.
Goetz-Ulf Jungmichel, secretary general of the DSV, says: "A world-class team in elite sport and a globally recognizsd brand with products in top quality; these fit together perfectly."
The DSV, founded in 1888, is the umbrella organisation for the German sailing, windsurfing and surfing clubs, the state sailing associations and the class associations. With more than 1,300 clubs and more than 180,000 club members, it is one of the 20 largest elite sports associations in Germany.
Founded in 1957, Liqui Moly develops and produces a range of oils, lubricants and additives for the automotive and marine markets. The company sells its products in more than 120 countries.