Marine Accessories Corp (MAC) has promoted John Clarke to the position of president of MAC Direct. According to a statement, Clarke will collaborate with the existing MAC executive team in the development of its strategic goals, including expanding its drop-shipping capabilities from the manufacturer to the customer.

Clarke will be more responsible for targeting more direct distribution channels for its aftermarket marine canvas, tower brands and towing products. Its brands include Monster Tower, TurboSwing, Fishmaster and Westland Industries.

“In addition to more than 30 years of exceptional sales and marketing experience, John’s engineering background gives him the ability to look at organisational strategy and tactics holistically,” said Rick Reyenger, MAC’s CEO, in a statement. “He has hands-on experience in virtually all facets of business including new product development, engineering, logistics, global sourcing and manufacturing. That gives us a huge advantage when it comes to developing the right product for distribution through MAC Direct channels.”

Clarke joined MAC in January as its vice president of sales and marketing, with responsibility for new business development. He spearheaded the acquisition and integration of Fishmaster folding T-tops and launched new websites for several of the MAC Direct brands.

MAC is owned by members of its management team, and Blue Sage Capital, a private equity firm based in Austin, Texas and Resolute Capital, a private mezzanine debt and equity investment firm based in Chattanooga and Nashville, Tennessee.