Marquis Yachts will discontinue its entire line of semi-custom cruisers and introduce entirely new models at the 2019 Ft Lauderdale International Boat Show (FLIBS).

Marquis-Larson Boat Group president and CEO Rob Parmentier said the move was made to better address changes in the global market where there is more demand for unique styling, better performance and higher quality.

“With our experience building ultra-modern, ultra-high-quality boats for both Lexus and VanDutch, we are in a unique position to offer a new Marquis brand that will become a significant player in this growing market,” Parmentier said in a company statement.

The Wisconsin-based company is keeping its cards close, withholding details about styling and specifications until the debut at an invitation-only event prior to the opening of the Ft Lauderdale show.

In the meantime, Marquis-Larson Boat Group will continue to support its current Marquis Yacht owners through its expanding network of dealers.