The annual METSTRADE Show in Amsterdam completed a very successful week, reinforcing its reputation as the world’s premier gathering of the leisure marine community.
As well as breaking new ground in terms of exhibitor and visitor numbers, the B2B event at the RAI Amsterdam convention centre welcomed 116 different nationalities, the highest number to date. With some 10,500 visitors coming from outside the Netherlands, 6% more than in 2016, the METSTRADE Show has an unrivalled international character.
Early indications are that visitor figures were the highest recorded for the three-day event, with 16,307 unique visitors (an increase of over 5% compared to 2016) and an overall total of 24,856 visits (also plus 5%). These visitors came from 116 different countries (107 in 2016).
An impressive 68% of all new visitors came from outside the Netherlands, with the top five visitor countries (after NL) being Italy, the UK, Germany, France and Spain. Significant growth was seen from Greece, Croatia, Finland, the US and Ireland.
All visitors were welcomed on the show floor by no less than 1,552 exhibitors (a rise of 5% compared to last year), whose stands were manned by around 6,594 high-end industry professionals. The exhibiting companies were also delighted by the unprecedented international flavour of the event, which celebrated its 30th year.
“This anniversary edition was a success because it was conducted in a vibrant atmosphere where exhibitors and visitors alike enjoyed excellent business,” comments RAI Amsterdam’s Maritime Director Irene Dros. “There was also a great deal of appreciation for the exceptionally high number of new and innovative products on display. The newly introduced E-nnovationLAB added to this, featuring technologies and manufacturers of electric & hybrid marine propulsion systems. The foundations have been laid for a promising showcase which will evolve in the years ahead.”
Another future-oriented theme at METSTRADE 2017 was the way younger people were placed firmly in the spotlight, with the large number in attendance adding to the inspiring mood. The METSTRADE Young Professionals Club lounge was very busy and the first edition of the YPC canal cruise was a great success, with the IBEX Millennials joining the fun.
“We have a clear ambition for METSTRADE to embrace the next generation of both people and technologies,” explains Dros. “To thrive in the future, the marine industry must strengthen partnerships, focus on the latest developments in society, and use the latest propulsion and production methods. We believe in stepping into the world which connects the iPad & game generation – the vloggers and other young influencers who have an enormous impact on consumer behaviour and their followers’ aspirations for luxury products such as boats.”
Next year’s METSTRADE will take place from November 13-15, 2018.