Navico has acquired Yacht Defined Sweden AB and invested in HOC Yachts AB. Financial terms were not disclosed.
Yacht Defined, according to a company statement, is a user-friendly technology platform that links navigation and digital switching systems. HOC Yachts is a custom boat designer that will showcase Navico’s and Yacht Defined’s developments in marine electronics, digital switching, boat integration and connectivity.
Yacht Defined offers boaters an intuitive user interface for driving, living aboard and owning a boat. “Acting as a central technology hub, the platform provides deep-system integration that delivers navigation display data optimization, remote control of onboard systems and entertainment, and vessel-wide over-the-air system updates, to name a few,” said the statement.
The Yacht Defined system has been developed to make boating as intuitive as driving a car. It was also developed specifically with the boat builder channel in mind, eliminating many of the compromises required when creating products for other sales channels.
HOC Yachts designs day cruisers and tenders. The company has focused on producing boats that offer ease of operation and new technology. Its Petestep hull technology, according to the statement, delivers a new and innovative boating experience.
“Both of these companies are leading the system-integration revolution with dedication to pervasive vessel connectivity and communication technologies, and ushering in a new age of unparalleled user experience,” says Leif Ottosson, Navico CEO, in the statement. “We look forward to merging their combined know-how with our Naviop digital control and monitoring systems, across our Lowrance, Simrad and B&G product offerings, to bring exciting new solutions to all aspects of the marine electronics marketplace.”
Navico continues to solidify its leadership position in vessel integration technologies with these acquisitions, added Ottosson.